Author Archives: Manny s

Understanding Your Target Market and Brand Positioning If your salon’s marketing feels scattered or unsure, it usually comes down to one thing — not knowing exactly who you’re speaking to. Before you run another ad, post another offer, or invest in another tool, take a step back and get crystal clear on two things: who […]

Running a salon in 2025 comes with more moving parts than ever. Between managing bookings, taking care of clients, keeping staff aligned, and juggling never-ending admin tasks, marketing can easily fall to the bottom of the list. But for salon owners and managers who want to grow without burning out, there’s one solution that changes […]

Running a salon today means juggling more than cutting, colouring, or styling. You’re also tasked with keeping clients coming back — and that’s proving harder for many Australian salon owners and managers. Why Clients Don’t Return (and What You’re Up Against) Client retention is one of the toughest challenges facing salons across Australia. With more […]